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Digital Branding e seu verdadeiro glamour (Coluna Mundo do Marketing)

Hoje tive o prazer de ver publicado meu mais novo artigo da minha coluna  do portal Mundo do Marketing.  Escrevi sobre a importância dos fundamentos básicos de marketing no trabalho de construção de marcas no universo digital, sendo agora a idéia de “buzz” superficial e muitas vezes irrelevante.

Marcas que insistirem em campanhas curtas e barulhentas irão perder toda sua credibilidade. Acesse o artigo e saiba porque.

Espero que gostem!

Abraços.

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This entry was posted on Wednesday, October 7th, 2009 at 5:43 pm and is filed under Marketing, branding digital, redes sociais, reputação, trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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